Japan considers appointment of Yomiuri president as ambassador in Switzerland

The Japanese government is considering naming Kojiro Shiraishi, president of media conglomerate Yomiuri Shimbun, as its new ambassador to Switzerland, a government source said.

It would be rare for anyone working in the media to be appointed ambassador, but 72 Shiraishi has served in a government-appointed position.

While serving as chairman of the Japan Newspaper Publishers Association, Shiraishi was a member of a panel of government experts charged with reviewing proposals for Japan's new name before Reiwa was chosen.

The position of the Japanese ambassador in Switzerland has been vacant since April this year, following the resignation of Etsuro Honda, known as one of the prime architects of Prime Minister Shinzo Abe's economic policy. Honda has taken office since March of 2016.

Born in Toyama Prefecture, central Japan, Shiraishi joined the Yomiuri Shimbun newspaper in 1969. He became president of the Yomiuri Shimbun group in June of 2011 and has assumed the current position since June of 2016.

He served as president of the association for six years from June of 2013.

Source: Kyodo

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