Thai king Maha Vajiralongkorn stripped his 34-year consort of all titles for "disloyalty" and apparent "ambition" to match the queen's position, a royal command issued on Monday said less than three months after receive the honor.
Former royal bodyguard Sineenat Wongvajirapakdi - known by his nickname "Koi" - received the title on the king's 67 birthday on July 28, the first time in nearly a century that a Thai monarch has made a consort.
A few days later, the palace released images of Sineenat, short-haired, in combat gear, shooting guns, flying a jet and preparing to parachute from an airplane, and holding the king's hand.
It was an intimate and rare glimpse into the private life of Thailand's powerful, ultra-rich and inscrutable monarch, known as Rama X of the Chakri Dynasty.
But on Monday, Sineenat's rapid and public crash was broadcast on national television.
She was fired from Chao Khun Phra's hierarchy - or noble consort - for "disloyalty to the king" according to the command, as well as "acting against the nomination of the queen [Suthida]… for her own ambitions."
Suthida - the former deputy chief of the bodyguard royal guard - became queen in May, becoming King Vajiralongkorn's fourth wife.
The Thai monarchy is protected by a harsh defamation law, making open discussion about the institution to the public and its national media virtually impossible.
Koi, a qualified pilot and former army nurse, was the first woman to have received the title of consort in nearly a century.